Paris Fashion Week 2019 coincided with Silmo this year. Laetitia Helfer led the brand ambassador effort for Nouvelle Chicane at Silmo. The team then headed into Paris for a daybreak shoot that featured our White Retro Goggle frames. Up and coming Fashion photographer Alice Pouhier created a fantastic shoot with Laetitia on location at the Trocadero and Eiffel Tower. These pictures will be posted soon. Stay tuned. This shoot was an enormous step in the evolution of our Fashion brand. We are very grateful to Alice and Laetitia for getting up so early and working in the cold for this meaningful shoot. We will share the 5 best shots taken this coming weekend. Stay tuned!!