Watch live music at 4pm on 509 9th Avenue at 38th st.

Watch live music at 4pm on 509 9th Avenue at 38th st.


Occasionally we are asked to make custom colors for our clients. We ask for a color swatch, a picture, a sample of the color 🌈 or even the Pantone code color.
Here is an example of how we dyed a white pair of our frames 😎 to a coral color
You can do the same to an old pair of frames but you should make sure you know the material they are made from. You can always test first, but this is how we do it at Nouvelle Chicane.
you will need the following :
1000 grit sand paper, 8″ stainless steel pot, micellar water💦, tongs, a toothbrush, rit dye of your choice (always dye from a lighter color to a darker shade), white vinegar (1.25 cups), hair dryer .
Remove the lenses first. Make sure you put in an envelope or bag with them labeled (left or right and top/ bottom) Set aside for reinstallation later.
Prep the frames by lightly sanding all surfaces with 1000 git paper,
1) soak 🚿 and clean🧽 the frames with Micellar 🚰 water and a tooth brush. rinse 🛁 thoroughly to remove the 🧼 soap, then leave the frames to soak in water until you are ready to 🧪 dye. You can add a shot glass of vinegar too. This opens the material pores and allows the dye to penetrate further.
2) fill a stainless steel pot, 8 inch diameter, 7 inch tall with water about 3/4 full. This allows the frames to tumble in the liquid. Make sure the frames fit in the pot in the fully open position.
3) warm the water and add 1.25 cups of white vinegar.
4) carefully add 50 milliliters of coral rit dye (or your color of choice) we always suggest going to darker tone than the original frame color.
5) submerge frames 🤿 into the liquid, for minimum of 20 minutes continually poke and push / maneuver the frames. Open and close the temples, you want to expose all surfaces. Adjust the heat 🌡 so the frames roll 🔄 in the boil like below. see slow motion video.
6) remove the frames with tongs from the hot liquid. Leave the pot on the stove you may need to return the frames.
7) Wash frames under the cool water from your tap 🚰. Dry with hair dryer 🔥. Check color. if not dark enough put back in the pot 🍵. Add more dye or water as necessary. Wet frames always look darker than when they are dry. Take this into account.
8) once completed the dye process, remove the frames, rinse 💦 and let the frames dry.
9) sand again very lightly as necessary to remove any roughness that occurred.
10) submerge the frames in water for at least 30 minutes ⌛️ to remove any excess dye. they always lighten 💡 up.
11) wash again 💦 with micellar water and tooth brush. rinse and let dry.
12) reinstall lenses, you may use the hair dryer to warm the frames to allow the lenses to pop back in. You can clear coat the frames to seal in the color but that glosses up the finish which you may or may not prefer.
Good luck.
Any questions contact us.

Nouvelle Chicane has been working with the charismatic and inspirational leader of BeastLife, Nini Nieves, for nearly 4 years. Nini founded BeastLife in Miami and has been a fixture in the fitness community. She coaches her clients and gets them their best results. Zoom or in person, she will get your best effort and results.

Nini is an admittedly big fan of sunglasses and looking her best in the bright sun of southern Florida. Our passions found each other quickly and the match with Nouvelle Chicane was a natural one. You notice right away that Nini’s energy level is endless. She lifts weights, pushes her cardio, runs on the beach, roller skates and gets out on the water. Her positive energy in infectious.
Nouvelle Chicane’s fashion centric, robust well-designed frames go perfectly with her lifestyle. The strength and durability of our frames is a must. Her active lifestyle includes weightlifting, roller skating and beach volleyball. Any one of these will ruin many of the delicate brands. Not Nouvelle Chicane. Nouvelle Chicane frames are meant to be worn and seen. Join Nini for a zoom BeastLife workout or consultation to become your best. Wear Nouvelle Chicane and look your best all of the time. Check us out at Charlotte Jones Opticians to make an appointment / receive consultation. Check out the Hell’s Kitchen nyc vibe

We are actively promoting our brand where it matters most, on the vibrant streets of the world’s most amazing city.
Nouvelle Chicane has partnered with the finest coffee stands in the best locations around Manhattan.
Our livery can be found at:
60th & Fifth Ave Central Park Southeast Corner (ACROSS FROM THE PLAZA)
56th & Madison Ave (SONY)
58th & Madison Ave (TOM FORD)
58th & 8th Ave Time Warner (COLUMBUS CIRCLE)
54th & Broadway (COLBERT THEATER)
57th & Broadway (NORDSTROMS)
59th and Lexington (BLOOMINGDALES)
Broadway & Lafayette (SOHO)